Welcome, Trade Friends

We’re a small, family-owned winery in the heart of Hawke’s Bay, and we love working with people who care about where their wine comes from. At Ash Ridge, we’re all about growing and crafting sustainable, honest wines that reflect our land, our people, and our passion.

If you’re a retailer, restaurant, or distributor who shares those values, we’d love to welcome you into our trade community. You’ll get access to wholesale pricing, early releases, and friendly, real support from our team (no robots here!).

Keen to join us? Get in touch at cellar@ashridgewines.co.nz or send us a message below — we’d love to chat!

Speaking of working with people who care about where their wine comes from…

We’ve teamed up with Wag & Co, premium independent beverage distributors who share our values and passion for the land.

Since 2018, Wag & Co has been proudly connecting trade customers with some of the best independent wine and spirits producers in Aotearoa. They work exclusively with 100% family-owned New Zealand wineries and distilleries — businesses, like ours, built on passion, people, and place.

From Wellington to Marlborough, Taranaki to Nelson, Wag & Co supports bars, restaurants, and bottle shops across the Lower North and Upper South Islands.

If you’re keen to work with a distributor who’s honest, passionate, and genuinely invested in the amazing brands he represents, reach out to sam@wagandco.nz — you’ll be in great hands.